Outdoor Recreational Opportunities

Taranaki is blessed with a combination of mountain and sea in close proximity to a city, giving the region a unique, dramatic and attractive landscape.

Working in collaboration with Ray Salter (former GM of the Ministry of Tourism), our task was to define the current outdoor nature-based recreational opportunities in this region and investigate what additional opportunities could be developed. This required us to explore how closer integration, leadership and alignment between interested parties in North Taranaki could achieve more rapid implementation of projects which would provide more outdoor recreation choices to visitors and residents alike.

Our report examined the comparative merits of just under thirty new outdoor recreational opportunities. These were assessed in terms of their potential for contributing to economic growth and the attractiveness, pride and sense of identity felt by residents of the region.

In order to compile this report, a project leadership team was formed. Based on research and analysis, we recommended focus areas for development and identified the essential activity, such as marketing, that would be required to achieve success for these projects. We also recommended that local and regional council leaders, together with those from Department of Conservation and Venture Taranaki, offer the projects listed in this report to all parties for possible investment.


  • The identification of specific opportunities, funding and partnerships to develop outdoor recreational sector in North Taranaki


  • Analysis – input from economic data and desktop research

  • Strategy – defining opportunities and enablers

  • Marketing – identification of marketing opportunities

  • Collaboration – with additional consultant and project leadership team