RESEARCH, PRESENTATION MATERIALS AND BRAND IDENTITY
In any diagnostic reporting phase, it’s critical to collate and synthesise a broad range of varied data into pertinent and appropriate tools, to become mechanisms underpinning strategic planning.
HenleyHutchings did just this for the Ruapehu Regional Visitor Development Plan (see full case study). Findings and raw data were converted into a number of presentation materials, charts and diagrams that fed into the final diagnostic report.
Following that phase, HenleyHutchings brought the planning initiative alive by creating an early phase brand identity which was used across programme materials. It was reflective of the involvement of many councils and used alongside Manawatū-Whanganui's Accelerate25, until being further developed into the external brand vision and promise for Ruapehu (a later part of the programme) by MediaCom.