COMMUNICATIONS AND PR SUPPORTING PROGRAMME DEVELOPMENT
HenleyHutchings, in association with local consultancy, Spearhead, developed the Manawatū-Whanganui Growth Study and Action Plan, Accelerate25. As part of the programme (view the full programme case study), HenleyHutchings supported the communication delivery phase by forming a communications group of the appropriate staff from councils within the region. Turning plans into action, members were given the tools and resources to promote Accelerate25 alongside their own communications and media programmes. HenleyHutchings also worked alongside the communications staff at Horizons Regional Council to develop media releases in support of the programme.
HenleyHutchings developed the suite of communications resources for internal and external use including the logo lock-up, programme tag line, key messages, brand guidelines, presentation templates, as well as stakeholder engagement resources such as monthly dashboards for the Steering Group, communications resources and presentation materials. HenleyHutchings saw the content delivery phase through to completion by managing the agency that developed the final Action Plan document.
The programme and our communications resources have supported the development of Accelerate25 since its inception - councils continue to successfully evolve the Accelerate25 programme today.