Ruapehu

RESEARCH, PRESENTATION MATERIALS AND BRAND IDENTITY

 
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Alongside Partner John Hutchings, Krystal Guppy undertook desktop research for the Ruapehu Regional Visitor Development Plan (see full case study) as part of the diagnostic reporting phase. Krystal converted the findings and raw data into a number of presentation materials, charts and diagrams. These materials were used in the final diagnostic report.

Krystal also developed an early phase brand identity which was used across programme materials. It was reflective of the involvement of many councils and used alongside Manawatū-Whanganui's Accelerate25, until being further developed into the external brand vision and promise for Ruapehu (a later part of the programme) by MediaCom.