COMMUNICATIONS AND PR SUPPORTING PROGRAMME DEVELOPMENT
In 2015, HenleyHutchings, in association with local consultancy, Spearhead, developed the Manawatū-Whanganui Growth Study and Action Plan, Accelerate25. In support of the programme (view the full programme case study), Krystal developed a suite of communications resources including a logo lock-up, a programme tag line, key messages, brand guidelines, letterhead, presentation templates and several stakeholder engagement resources such as monthly dashboards for the Steering Group, A3 communications resources for stakeholders, and various presentation materials. Krystal also managed the agency that developed the final Action Plan document.
As part of the programme, Krystal formed a communications group of the appropriate staff from councils within the region, which met throughout the development of the programme. Members were encouraged to promote Accelerate25 alongside their own communications and media programmes. Krystal also worked alongside the communications staff at Horizons Regional Council to develop media releases in support of the programme. Councils continue to promote and manage the Accelerate25 programme, today.